Automations make the next step obvious

You may not know it yet, but the key to making passive income online is a solid and comprehensive sales funnel.

Of course, you've optimized your registration pages and monetized your download pages, and you've encouraged buyers by judiciously upselling and downselling.

But what about other automations?

Do you contact customers about products or services they did not purchase?

Do you encourage them to use the products they purchased?

Do you make sure they know about all your other wonderful programs?

If not, you are missing out on good revenue. But the good news is that this can be easily managed with a little simple automation, and if done right, it will lead your customers from one purchase to the next smoothly, at the exact moment they can take advantage of your best offers.

SEGMENT YOUR AUDIENCE

Many autoresponder services allow you to target emails based on reader action.

Want to send a follow-up email to those who clicked on a specific link? Create a segment and send the email.

Do you want to reconnect with those who haven't opened your emails for a while? It's easy to do, and you can potentially recover subscribers who have disappeared.

In more sophisticated systems, like Infusionsoft or Ontraport, you can go even further and move people from one series to the next based on their purchasing habits. This way, you’ll never promote a product that a reader already owns. Plus, you’ll always be able to offer the next best product, no matter where the subscriber is in your sales funnel.

Another way to segment your list is to consider what they don't buy.

If a subscriber is on a list where you are promoting your next level coaching program and they haven't purchased it yet, it may be that the program is simply too expensive for them at the moment. current. Consider moving these readers to an autoresponder series promoting a less expensive option instead.

All of these tactics require you to know your audience and your products better and better.

Study your statistics.

Know your open and click rates.

Pay attention to promotions that work, as well as those that don't.

With this information in hand, you will be better able to effectively segment your lists and get the most out of all parts of your sales funnel.