The Magic of Webinars: 3 Powerful Benefits of This Strategy

Have you participated in a webinar recently? I bet so.

The fact is that webinars are one of the hottest marketing strategies today. Every week, you can easily find invitations to attend webinars (for example, on how to write a book, how to start a blog, or even how to sell t-shirts online…) via email, Facebook (or elsewhere). No matter what your niche or industry, webinars are a great option if you need to find customers.

BUILD YOUR LIST

The main reason to host a webinar – especially if you're partnering with another entrepreneur in a complementary niche – may be to expand your list. It’s actually a goal that works very well.

As a coach or infopreneur, you have expertise to share and promote and it's easy to find others to partner with you during two-person webinars. Find a colleague in a related niche who is interested in hosting your event. Ask him to send his list an offer to join you both on the webinar. Collect emails into your mailing list system. Any sales you make at the event will pay your partner an affiliate commission. It's a win-win deal: you build your email list and your partner earns money and pays for the time spent with you.

SHOW YOUR EXPERTISE

You may have heard the marketing concept of “know, like and trust”. This means that very few people will buy from you the first time they visit your website or receive an email from you. They need more info.

A webinar is a fantastic way to build real trust. Because they can hear your voice, and maybe even see your face, the webinar establishes an instant human connection. On top of that, you can impress your audience with your knowledge of your topic. Your audience will leave not only with the impression of knowing you better, but also with the impression that you are the person they should speak to first in your niche.

SELL ​​TO A CAPTIVE AUDIENCE

Here’s a fact you may not realize: Many webinar attendees are ready to buy. Make them an irresistible offer, and you’ll be amazed at how effective your sales pitch can be.

What is irresistible? Try these proven tactics:

• Fast-acting bonuses just for those who purchase during the webinar or shortly after it ends.
• Deep discounts are only offered for a limited time, usually if purchased before midnight on the day of the event.

Both options have worked for thousands of webinar presenters, and will work for you too. Whether you’ve never hosted a webinar before or you’re already a webinar veteran, there’s no doubt that this is a tool that works really well. The time you spend preparing and promoting is minimal compared to the potential returns, so go ahead and start planning your next webinar!