Today’s Most In-Demand Coaching Program Formats

Today’s Most In-Demand Coaching Program Formats

Whatever your niche, whoever your client, a coaching program can be a profitable addition to your current product lineup. If you’re not already offering some kind of coaching, you can quickly get started by creating one of these top offers for your clients.


The simplest and perhaps least time-intensive coaching program you can create, email coaching allows your clients to reach you by email with any questions they have. Typically, coaches request clients to limit their emails to one per day, and generally only during the week. In return, the coach agrees to respond promptly with a thoughtful and thorough answer – typically within 24 hours.

Email coaching is popular with students because it’s low cost, doesn’t require a meeting schedule, and can easily fit into her busy day. Coaches like the format because it allows them the flexibility of answering when it’s convenient (within reason) rather than blocking out time for phone calls.


With a lower price tag than individual coaching and the added benefit of being able to bounce ideas off other group members, this style of coaching is fast becoming a favorite among both coaches and clients.

Group coaching sessions generally take place on a regular schedule – say once per week or twice per month – with all members getting together via webinar or conference calling service. Sessions can be free-form or planned out ahead of time, but the group is typically static. For example, in most group coaching programs, there is a start and end date, and all members join for the duration of the program.


This is probably what most people think of when they consider starting a coaching program or even hiring a coach of their own. In this style of coaching, the coach and client work together individually. They typically meet for a 30- to 60-minute phone call or in-person meeting on a regular schedule. During that time, they’ll discuss what the client’s goals are, what he or she has done to achieve those goals since the last meeting, and what he or she will do in the coming days or weeks to move forward.

Individual coaching sessions might take place weekly or monthly, and can be combined with either group or email coaching as well, for a more comprehensive program.

Whatever style of coaching program you choose, keep in mind that your business and your coaching is as individual as you are. There is no one-size-fits-all program for everyone, so tailor your new coaching program to fit both you and the clients you hope to attract.