Which Do You Value More: Your Money or Your Time?

Which Do You Value More: Your Money or Your Time?

Certainly you’ve heard the old adage, “Time is money.” If you’re a business owner, your time is valuable because you have valuable knowledge to share with your audience. Your time is best used catering to those customers and clients who need your knowledge instead of struggling over some back office tasks that are not customer–related at all.

The time you spend doing these non-customer tasks is money that you’re not earning back. So why is it you still find the need to do everything in your business yourself, instead of investing some of your money on a virtual assistant or in software that will help automate certain business processes?


Outsourcing tasks to a virtual assistant or biting the bullet to hire a business coach can be scary, especially if you’re already on a tight budget or have limited clients. But in the long run, hiring these experts to handle tasks they are experienced to handle will make you money and grow your business.

Think of it this way: if you want to set up a sales funnel with upsells, how long do you think it will take you to figure out the software you need and the offers you want within the funnel? Let’s really get back to basics and ask: Do you know what a sales funnel is and how it functions?

Yes, you can find many good resources online that will tell you how to set this up but it will still take up more of your time to complete the actual set up than if you invested money and hired a business coach to help you map it out and a virtual assistant who knows how to use the tools.

This isn’t the only example. If bookkeeping and numbers give you headaches and angina, why not hire a bookkeeper who will keep your monthly ledgers in order? They will already know how to use the bookkeeping software, produce reports so you know exactly how much you made every month, and prepare your records so your accountant is happy to see you at tax time.

Now, while your hired experts are doing their jobs, YOU can focus on what you do best: serving your clients and customers. That’s where you make your money, not in handling new software or your monthly bookkeeping. Your clients trust you to give them what they need to solve their problems, so focus on that, your specialty, and let the other experts focus on their own areas of expertise.


Once you begin outsourcing on a regular basis, even if you only have one contractor, you have gained more time in your day to serve your clients. This extra time allows for more email marketing, writing your book or signature class, or recording interviews for podcasters and other media sources. Basically, the more time you have to focus on money-making tasks as opposed to behind-the-scenes business tasks, the more profit you’ll make. Of course, the biggest step to quick growth is taking action: action in hiring competent contractors and action in actively marketing your business.

If you need help in deciding what tasks to outsource, call me for a discovery call. A great business coach will demystify the whole process so you can feel confident about growing your business.